From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your marketing team AI-ready? 8 steps to strategic AI adoption appeared first on ...

Please note that your conversations will be recorded. Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward ...

She further elaborated, “This is a continuation of the city plan, so even though it sounds like another planning process, it's an implementation step. We already knew that addressing these kinds ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

The GTMI will oversee the implementation of, and conformance with, the Global Industry Standard on Tailings Management (GISTM). Companies seeking to meet the Standard are required to prioritise safety ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

Here’s a breakdown of what a strong contingency plan looks like: Marketing disruptions like a TikTok ban may create challenges but also present opportunities for innovation and growth.

"We have a deal. What's very important is to start implementation," Abdelatty said. Israel Prime Minister Benjamin Netanyahu's office announced early Friday that a deal to secure the release of ...

Emphasizing cohesive marketing strategies, they ensure that all aspects of marketing, branding, and advertising are interconnected to form a unified communications plan. The agency ... and strategic ...

The lender declined any further comment. A chunk of restructuring was completed last year after Fraser presented a plan in late 2023 to increase earnings, streamline operations and address long ...