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How To Prove Marketing's Worth To The C-Suite
Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...
How To Get The C-Suite Together For An Integrated Marketing Strategy
The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...
diginomica9d
How Ordnance Survey is mapping a route to better data access with the Snowflake Marketplace
The UK’s national mapping service is using the platform to allow organisations to exploit its vast information assets.
Investopedia20d
Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
IMD business school23d
3 ways to engage your customers to improve your products and services
In the old days marketing gurus used to say that the customer is king. Those days are over. The customer is now god. With online platforms making it easier and easier for consumers to communicate ...
MarketWatch23d
Chipotle’s same-store sales fell for the first time since 2020 — and tariffs could gum up service and new openings
In the wake of those results, some analysts were upbeat about the prospect of summer-season marketing and new menu items. But others expressed concerns about equipment shortages and higher costs ...