After building clarity around its points of difference and overhauling its subscription model, Wild Nutrition believes now’s ...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Midlands based marketing agency, Prime Mix Marketing Ltd, launches Pounce, a new cutting-edge creative content hub designed ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

With every edition, Spardha continues to strengthen its reputation as one of the region’s most prestigious inter-college ...

The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...