Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

Utilize our top-tier content and multi-platform capabilities to boost your advertising impact. The Bell Marketing Platform is an omnichannel, self-serve advertising tool designed for business and ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family-dining chain.

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize budget allocation. Using Bayesian causal inference (a machine learning approach) ...