Nigerian creative, movie director and actress Funke Akindele has shared her knowledge about her marketing strategy The actress was at a recent event held in Lagos, where she was asked about how she ...
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
Marketing Mix Modeling (MMM) is used by advertisers to measure advertising ... Costs: The total cost per media unit per channel. Scaling is a bit of an art, Bayesian techniques work well if the input ...
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