When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how ...

Elon Musk is officially in the restaurant business. The long-awaited Tesla Diner opened July 21 in Los Angeles offering an ...

In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...