When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...

The big picture. Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have struggled to accurately measure digital and AI-powered ...

CMOs are painfully aware of measurement failings ... No wonder that nearly 90% of these top-ranking marketers considered marketing performance management a significant priority, and about 60% planned ...

Looking to establish a better process for tracking marketing performance ... which looks at how B2B marketers are evolving their measurement processes to better reflect the impact of their ...

Google will now open Meridian, the company’s marketing mix modeling measurement system ... to help marketers uncover the true value of performance with more data like impressions, clicks ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.