Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Our performance management study first explored the role of marketing operations (marketing ops) in 2007. It found that companies were beginning to explore adding marketing ops to the marketing ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The post How smarter measurement can fix marketing’s performance ...

Once the entire marketing team is able to track and measure the results of their activities, ... You can watch the full webinar, Marketing Performance Management ...

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Performance measures such as net profit, for example, are derived by subtracting various costs from revenue. ROI is different. You get it by dividing net revenue by cost.

Lack of customer value. The study, based on the 2014 performance-tracking data from global marketing performance measurement and management company Fournaise Marketing Group, claims that in 88% of ...

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides A lot has been written about the impact of the COVID-19 pandemic on ...