When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

only 41% of marketing leaders currently believe their company is mature in marketing performance measurement which may explain why they’re struggling to connect marketing activity to business value.

Looking to establish a better process for tracking marketing performance ... which looks at how B2B marketers are evolving their measurement processes to better reflect the impact of their ...

Performance measures ... Advanced Portfolio Management, which I hope to write a more detailed review of later this year. Before I get into the descriptions of the measures, I want to talk a ...

Google will now open Meridian, the company’s marketing mix modeling measurement system ... to help marketers uncover the true value of performance with more data like impressions, clicks ...

New, industry-specific score and custom target score link reputation management efforts to measurable ROI, empowering marketers with actionable insights to enhance online presence and revenue InMoment ...

However, despite this growing investment, there is an interesting paradox: many organizations still fail to effectively track and measure the performance of their content marketing strategy.

The big picture. Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have struggled to accurately measure digital and AI-powered ...

As a marketing professional in the beauty ... which helps identify emerging beauty trends and measure campaign performance for cosmetic and skincare brands. These tools reveal relationships ...

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas ... Strategy MarketingProfs’ comprehensive library of marketing measurement and metrics ...