The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but also continuing ...

General Management - Without metrics to track performance, marketing and business plans are ineffective. Businesses need to know which success factors require measuring, and they must understand the ...

Developing ways to measure your customers’ success and happiness with your business is key to maintaining their loyalty and ...

"This impressive list of vendors reflects the state-of-the-art in performance management. These vendors leverage the latest technology to deliver robust, easy-to-use solutions,” said Craig Schiff, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.

London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong ...

Health Monitor Network, the trusted leader and innovator in point of care (POC) marketing, announced the appointment of Kartik Reddy as its new Chief Information Officer. This strategic appointment ...

Those who get it right aren't just managing data better—they're making better decisions, faster and with greater confidence.