And performance marketing typically lacks measures that account for its impact on brand building, focusing only on sales, leads, and clicks.

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales.

Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure. (To learn ...

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

CreatorIQ, the leading enterprise platform for creator marketing, today unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new bar for ...

CreatorIQ, the enterprise platform for creator marketing, has unveiled the industry’s first standardized benchmarking suite for creator performance.

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” ...

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

Hey DOGE: Forget 5 Bullet Points—Here’s How to Actually Measure Performance An excellent executive scorecard isn’t just a report, but an innovative way to optimize your company’s performance.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final purchase conversion for closed-loop marketing measurement.