When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

How Goodhart’s Law Reveals the Opportunity in Long-Term Innovation Investing, and why traditional performance metrics may be ...

Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. The ...

AI is an essential component of effective performance marketing ... become a core component of marketing strategies. Ad platforms may even introduce metrics to measure the environmental impact ...

Google will now open Meridian, the company’s marketing mix modeling measurement system ... to help marketers uncover the true value of performance with more data like impressions, clicks ...

Performance measures ... Advanced Portfolio Management, which I hope to write a more detailed review of later this year. Before I get into the descriptions of the measures, I want to talk a ...

Measuring a mobile app’s success via downloads and ratings was the initial form of measurement, but today mobile performance marketing metrics allow marketers to see campaign success and failure in ...

In essence, performance marketing reverses the traditional value proposition of marketing and advertising and allows for real-time ROI measurement. It’s cost-effective for mobile marketers and exposes ...

Retail media measurement is set to “come of age” in 2025 as advertisers ... Sellier noted that different metric definitions across networks makes it “very difficult” to compare performance. “As we ...

Marketing measurement involves tracking ... Define clear marketing objectives. Select relevant KPIs (Key Performance Indicators) for each campaign. Regularly review and adjust metrics based on ...