Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your ...

The purpose of this study is to find the gaps of performance measurement based on Global Reporting Initiative (GRI) and the other existing performance measurement frameworks, namely Balanced Scorecard ...

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.

In the current economic conditions the innovation performance measurement is a driving force of innovation system development of technologically advanced industrial enterprises. The aim of the article ...