Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. The ...

AI is an essential component of effective performance marketing ... become a core component of marketing strategies. Ad platforms may even introduce metrics to measure the environmental impact ...

New, industry-specific score and custom target score link reputation management efforts to measurable ROI, empowering marketers with actionable insights to enhance online presence and revenue SALT ...

Google will now open Meridian, the company’s marketing mix modeling measurement system ... to help marketers uncover the true value of performance with more data like impressions, clicks ...

Claudio Schwarz - Unsplash As we move into 2025, the landscape of data privacy and measurement continues ... and adopt new methods for measuring marketing performance, such as Marketing Mix ...

Retail media measurement is set to “come of age” in 2025 as advertisers ... Sellier noted that different metric definitions across networks makes it “very difficult” to compare performance. “As we ...