When people think of marketing communication, they think advertising, but marketing communication is much more. And before we ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

As harvest wraps up, focus on these five critical elements to improve your grain marketing plan and maximize profit potential ...

Before the release of a movie, studios are wary of spoilers, but sometimes even the best laid plans go awry — for example, Jeff Bridges’ recent accidental reveal that he’ll be in the upcoming TRON: ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

The Little Rock school board reupped Superintendent Jermall Wright’s contract, explored investing in a campaign to better market the district and considered joining a lawsuit against social media ...

BARRE — When it comes to plans to ask voters in 18 area towns to approve a $149 million bond that would finance construction of a modern new home for the Central Vermont Career Center, what has been a ...

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American car ...

A campaign launch can either validate months of hard work—or expose every mistake in your planning. What makes the difference isn’t luck. It’s knowing exactly what to do before, during, and after ...