One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

WEST CHESTER, PA — Trellist Marketing and Technology has launched its new Annual Marketing Planning Tool, a data-driven diagnostic designed to help organizations evaluate the effectiveness of their ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...

The key to evaluating risk factors in your plan means you must take an honest look at each section to determine its potential impact on your business. Start by learning the potential risk factors most ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

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