Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

Strategic planning is a broad process that can address the entire business, or a portion of the business such as marketing, explains career website Indeed.com. Marketing strategies derive from ...

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A small business builds a competitive advantage by providing a better overall value to customers than competitors are able to do. During the annual planning process, the business owner and her ...

As digital communication becomes an increasingly dominant way for people exchange and share information, a digital marketing plan becomes an essential tool for financial advisors. Your digital ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...