Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with ...

Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P's starts with product considerations such as features, benefits, packaging and brand ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard by that ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

The success (or failure) of your marketing efforts comes down to having a plan. Inc. Power Partner Awards Super Early-Rate Deadline This Friday, May 30! Apply Now ...

4. Bridge The Sales-Marketing Divide. I’m a huge proponent of sales and marketing teams being strategic planning besties. Your sales team represents a gold mine of customer/client insights that ...

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when ...

Traditionally, marketing plans are based on the objectives detailed in the corporate plan and do not encompass other nonrelated functional units, such as human resources.

The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.

Then, because you’ll want variety in your marketing plan, I want to measure some additional often-recommended tactical efforts against the same criteria.