Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

Sara Stiegelmair, head of digital ad sales at Russmedia, told INMA members how the introduction of its Story Premium ...

A great movie tagline can sizzle a movie, or even become nearly as famous as the film itself. Here are some of the best ever ...

It’s not an indulgence. It keeps us human in a world that can feel transactional, helps us cope with stress and offers ...

Is the role of a media strategist getting easier and less complex, or are media strategists becoming 'innovation-averse'? ...

But where do you start? With these three PR moves: ...

For research to achieve impact, storytelling with data is crucial. Ellie Webster examines some of the ways storytelling can ...

A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults ...

Progressive's equity/assets ratio of 24% at the end of 2024 is reasonable, in our view, and roughly in line with its historical average. Progressive's average ratio of premium/equity is much higher ...

Ford has revealed a new China-only Bronco SUV with an electric powertrain, and we’re a bit miffed it’s not coming ...

Success in business isn’t just about what you know—it’s about who knows you. I discovered this firsthand during the early days of Hawke Media when a simple Forbes article became the catalyst that ...

If Lions selection must reflect form, Genge has surely forced his way into the number one jersey come Saturday. Off the back of his outing against Argentina, former England international Stuart Barnes ...