Michael Groszkruger, Former New Line and Warner Bros. Market Research Exec, Dies at 60
A “tireless optimist,” he worked on films in the ‘Lord of the Rings,’ ‘Austin Powers,’ ‘Harry Potter’ and ‘Hangover’ ...
Exclusive: GetWhys raises $2.75M seed round for AI-infused marketing research platform
GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...
Market research AI platform GetWhy raises $8.4M funding
The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...
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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...
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Secondary Market Research
Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...
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Kellogg marketing department
For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...