Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in ...

Provides practical experience in planning and implementing marketing research. Covers the sale of marketing research in business management; survey research and questionnaire design; scientific ...

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

Research should help managers make decisions, and this straightforward book by Georgetown University marketing professor Alan Andreasen ... and practical advice about everything from designing surveys ...

The questionnaire survey is a primary tool in market research. Questionnaire surveys are useful. However, even if they are well-specified and structured, there are limitations due to psychological ...

2022 B2B Content Marketing Research: Benchmarks, Budgets, Trends from MarketingProfs About the report: The online survey from which the results of this report were generated was emailed to a sample of ...