Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

It is a dark and stormy night. You are alone on a ship at sea. The swells are so high and the wind so unforgiving that you ...

OMN, a marketing agency from Switzerland, is making big moves in digital marketing with its latest plan. The company has ...

A wholesaler is investing in its marketing team as part of its long-term growth strategy. Four Seasons Fruiterers, a ...

Intel's ( NASDAQ: INTC) new CEO is weighing potentially ending the marketing of its 18A chipmaking technology to new clients ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.