Brands in India face challenges reaching mass audiences due to evolving media consumption. A panel discussion at the ET Media and Entertainment Summit 2025 highlighted the shift away from traditional ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

State-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project DIVE initiative for digital transformation. This platform ...

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Businesses need data-driven strategies to stay ahead of the competition. Digital Marketing Intelligence is the process of gathering, analyzing, and ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year.