Elliott engaged Phillips 66 in November 2023, calling for a series of improvements. The activist has since grown its position and stepped up its efforts.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

The platform provides a variety of customizable templates suitable for diverse needs such as business pitches, education, marketing, and nonprofit presentations. Users can effortlessly edit ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Investopedia / Michela Buttignol Telemarketing is the direct marketing of ...

Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

In this interview, he shares his insights on marketing fundamentals and the connection between operational excellence and competitive strategy. Question: Gardenia’s logistics system is one of ...