Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Influencer marketing platform market delivers US$ 6.50 returns per dollar invested, with 92% of brands adopting AI-driven ...

By Bernard Kelvin CLIVE “A small shift in price can cause a big shift in perception — that’s smart marketing.” — Bernard ...

Join Bobby Bhandal, Pat Langley and David Nelkin on 7 July at 7pm as they discuss expert strategies to avoid setbacks as a ...

Renowned filmmaker Hansal Mehta recently questioned the effectiveness and authenticity of standard film promotion events on social media platform X, sparking industry-wide debate.

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Learn how ChatGPT and Claude 4 stack up in planning a Tahitian getaway, providing comprehensive itineraries, activity options, and restaurant picks.

Nearly eight in ten solopreneurs based in London are starting their company with no business plan, research finds.

Re: “As the cliff edge looms, ­governments hit the accelerator,” column, June 29.

As the hype surrounding AI intensifies, many CIOs face a familiar tension: how to deliver tangible business value now, while ...