From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Learn effective link building strategies for gaining natural links from various sources, like the media, bloggers, and ...

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With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Moving away from ‘take-make-dispose,’ a circular economy maximises resources and cuts waste, demanding shifts in design, ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Dr. Hannah Walters, associate professor of marketing and director of the Honors Program at Northern State University (NSU), ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

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The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...