Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

With these groups in place, you can tailor your messaging and the timing of your marketing to encourage different types of customers to take specific actions—such as purchase something they’ve ...

Jason Wilson here, filling in for Terry Lefton, who’s on assignment this week. This week’s SBJ Marketing newsletter features a pair of dispatches from our Brand Innovation Summitt in Chicago, ...