It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

In response to this consumer demand, retailers must embrace the omnichannel approach, combining digital and in-store ...

St. Louis Development Corp. said it wanted firm with “track record” of administering digital literacy programs. Instead, it ...

AI is rapidly shaping the future of business, with 71% of companies reporting increased trust in AI compared to last year — a clear sign of industry-wide acceptance. As AI tools become more ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

As part of this partnership, Amazon will support women-led enterprises by offering training in digital marketing, performance ...

Kachina Dimmock – an AI marketer – is hosting a two-day workshop to help for-purpose organisations, social enterprises and ...

Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...