This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Content marketing is one of the best ways to market your business, second only to social media marketing. Most companies make content marketing a priority, but it doesn’t work the way they expect.

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs ... adjusting marketing strategy when severe and unexpected disruptions surface. First, ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

Our mission: “Manage marketing and responsible promotion for the Glenwood Springs area to ... to determine how best to achieve these goals, which include: The plan’s strategy emphasizes collaboration ...