The 7A Marketing-Mix Strategy. By Anupam Narula It is correct to say that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater ...

A step-by-step guide in implementing AI marketing strategy in your organization. 1. Define Marketing Goals and KPIs. Clearly outline marketing objectives that AI will support, such as lead ...

Owner and Qualifying Broker at Rhino Realty Property Management and Rhino Realty B&B, entrepreneur, investor, advisor, author and speaker. Marketing real estate isn’t an exact science, and for ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

The 4 P's of marketing remains a fundamental framework for developing marketing strategies. However, the rise of the digital era has redefined how each of the P's is executed.

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Marketing mix is the structure on which to build a marketing campaign from initial product ideas and development, all the way through selling the product in the market. It is built upon the Four P ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...