But they comprise the most significant shift in Amtrak’s marketing strategy since 2021’s $1 trillion infrastructure law, which granted the railroad $22 billion in direct aid.

Having a well-rounded marketing strategy ensures that everything is working together to achieve your goals. All the cogs in the marketing wheel should be working together.

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

When marketing to the midmarket, take your outbound strategy a step further by creating a halo effect around the problem — not just your offering — and make sure your inbound efforts support that.

A step-by-step guide in implementing AI marketing strategy in your organization. 1. Define Marketing Goals and KPIs. Clearly outline marketing objectives that AI will support, such as lead ...

Firms can use a mixture of strategies to attract ideal clients across different channels. The opportunity presented by COVID-19, almost three years later, has shifted the world into a virtual space.

A winning digital marketing strategy can make or break a business.It doesn't matter how awesome your product or service is — if you can't market it, nobody will benefit from it.

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Why You Need A Social Media Marketing Strategy. Now that you know what a social media strategy is, the next logical question is: Do you really need one? The answer: a resounding ‘yes’.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

She got to work right away devising an omnichannel marketing strategy that included a combined focus on branding, performance and online sales. JAL started spending more on brand advertising in ...