Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

New Delhi: Automotive manufacturing group Kinetic has appointed Value 360 Communications as its public relations partner to ...

With WhatsApp projected to reach around 3 billion monthly active users globally in 2025, the platform has evolved well beyond personal messaging. It is now a central channel for customer engagement ...

Marketing strategy and creativity was on full display at BrandCamp last Wednesday as Flow’s Head of Marketing, Latoy Lawrence ...

The quality of organizational communication directly affects efficiency, employee engagement, and financial results. For ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...