Then, last week, McDonald’s shared some more plans: adding “a bold new lineup of drinks … cold coffees, fruity refreshers, ...

Taco Bell has recently jumped on the trend with its line of fruity Refresca drinks, while KFC has launched a new “dirty soda” ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

The Golden Arches aren’t so golden for deal seekers these days. The nation’s biggest fast-food chain is facing its toughest ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.