Then, last week, McDonald’s shared some more plans: adding “a bold new lineup of drinks … cold coffees, fruity refreshers, ...

Taco Bell has recently jumped on the trend with its line of fruity Refresca drinks, while KFC has launched a new “dirty soda” ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

McDonald’s Malaysia is turning up the heat with a new music video featuring local hip-hop artists MK K-Clique and TUJU, marking the launch of its latest Spicy Chicken and Spicy Lemon Chicken ...

McDonald’s Hong Kong is serving up a limited-time summer menu to celebrate the upcoming Chiikawa-themed exhibition presented by creative brand AllRightsReserved (ARR).

The Golden Arches aren’t so golden for deal seekers these days. The nation’s biggest fast-food chain is facing its toughest ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...