Is PR dead or evolving? With technology, data and transparency reshaping the landscape, PR professionals that know how to ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Certain non-killer but marginal wafer defects can escape detection if they have sufficient electrical connectivity.

Almost all employee engagement, channel incentive and customer loyalty programs incorporate some form of tangible, extrinsic ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

In sum, micro-influencers may lack giant follower counts, but they excel at sparking genuine conversations and trust. Their ...

Once upon a time, social media was ruled by mega-celebrities with millions of followers. But in 2025, the landscape has ...

Twitter – now rebranded as X – remains a bustling social hub where trends spark and conversations flow in real time. For ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...