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AAC changes name to 'American Conference,' introduces mascot Soar as part of rebranding intiative The American Conference unveiled a new name and mascot to strengthen its brand ...

The AAC will no longer be used as an abbreviation as the conference announces a rebrand with a shortened name.

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

What does adding a mascot and dropping a word do for the American Athletic Conference's brand?

Of course, I know who the mascot is in the broader sense. That would be Scorch, one of the league's best mascots, who has been entertaining Mercury fans for nearly two decades now.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.