A large group of major MVPDs have committed to "unified guidance" on Multiscreen TV Advertising Terminology. The goal of the ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

As the UK med spa sector continues to exhibit significant growth, London-based MedFire Media announces a new multichannel ...

PinPoint Local of Long Beach, a specialist content marketing agency, announces a new multichannel solution developed to help ...

Two marketing tech firms have expanded their partnership to offer AI-powered multichannel personalization to marketers. Movable Ink and Braze have debuted two new integrations that they claim can ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Amit Bhojani, General Manager of Marketing at Oberoi Realty, emphasized the importance of a digital-first approach. "We focus on 360-degree marketing campaigns, with a heavy emphasis on visually ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will work in the agency’s N.Y. office and David will be based in L.A ...