When you’re clear in your company purpose–your “why,” as leadership author Simon Sinek puts it–your strategic direction becomes self-evident.

Simon Oliver Sinek is an author and motivational speaker on business leadership. He has written several best-selling books, including Start With Why, Leaders Eat Last, The Infinite Game ...

In 2005, Simon Sinek ’95 seemed to have it all ... to illustrate his emerging view that every successful company has “why” at its core. “This is amazing — can you show it to my CEO?” the client asked.

I’ve often wondered if my “why” has become blurred by the pressures of life or worse, if I’ve lost it entirely. That’s where ...

The cornerstone of Simon Sinek’s philosophy is the concept of starting with ‘why.’ According to Sinek, great leaders have a clear sense of purpose—a driving reason that inspires everything ...

Simon Sinek is the author of four books, including his latest, "Leaders Eat Last." He sat down with Business Insider to discuss how to start a successful business. Following is a transcript of the ...

Think about the thought leaders you know best. Simon Sinek is known for Start With Why. Brené Brown is synonymous with vulnerability. Adam Grant is recognized for his work on the psychology of ...

Leadership expert Simon Sinek is the author of Start With Why and Leaders Eat Last. He teaches leaders and organizations how to inspire people and is based in New York. Inc. Founder-Friendly ...