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New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

New Balance has their Black, Castlerock, Raincloud colorway on sale for $110 and fans should act on the deal.

New Balance has just the right sneakers to jumpstart your summer, and they are priced for everyone's budget.

New Balance will soon release a wild 1890 Wallabee shoe. Click here for an early look.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

Adidas, New Balance, and Nike all unveiled updated college football uniforms for the upcoming season.

Day 1 of New Balance Nationals at Franklin Field featured a slew of standout performances from the best athletes from the Garden State, especially in sprints.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, casting it in ten different shades of the sportswear brand's signature grey.

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit.