Knowing the media-consumption habits of a target audience can help a business owner create an effective marketing campaign. For example, if target consumers favor a particular media channel ...

Rick Gomez, Target Corporation's EVP, chief marketing, digital and strategy officer, weighs in on the retailer's marketing strategy. Newsletters Games Share a News Tip Featured ...

Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

Target Market Segment Strategy. A target market segment strategy is an essential plan of action for any organization to adopt. Essentially, the strategy outlines your business's plans for reaching ...

Last year, Target also increased its investment in Black-owned and Latino-owned media, by an undisclosed double-digit percentage. Ad Age Next: CMO Get your tickets for the Dec. 7 event in New York ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target ...

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It ...

Social media marketing, a type of digital marketing, uses social media platforms to deliver online content to a business’s target audiences.Content is generally designed to build brand awareness ...

Dive Brief: In preparation for the holiday season, Target is building on its "What We Value Most Shouldn't Cost More" campaign with a new ad featuring a rendition of "Best of My Love" by The Emotions ...

Target has made several executive changes. The retailer has named Christina Hennington, currently chief growth officer, as chief strategy and growth officer, and Rick Gomez, currently chief food ...