Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

To much fanfare, Nike announced A’ja Wilson — who graced one of FN’s covers in 2024 — as its next signature athlete in May. Nike’s announcement included the launch of a website ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy. ... Although James became a Nike athlete long before his NBA debut in 2003, ...

Nike is increasing their time in-front of consumers through content and athlete endorsements. It’s working. In 2023, Nike signed a five-year deal with USA Women’s Gymnastics ahead of the 2024 ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

In addition to his Nike deal, the Lakers star’s endorsement lineup features PepsiCo, AT&T, Beats, Crypto.com, and GMC. With the 2024-25 season approaching, LeBron will shift his focus to playing ...

In 2015, Biles became one of GK Elite’s official endorsed athletes. The gymnastics apparel brand has designed the USA gymnastics team’s leotards at several Olympics, including at this year’s ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 21, 2025, 12:21:00 AM By Bill Peters ...