Nike makes major announcement that could save its troublesome business
Although Nike still ranks as the number one sportswear company in the U.S., it has faced many financial struggles over the ...
Nike can take a leaf out of its past struggles with Adidas to boost sales, analysts say
Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...
Nike Shares Edged Up After Partnering With SKIMS To Boost Innovation And Style
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.
Nike and SKIMS Unite Under Joint Women's Label: NikeSKIMS
With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.
Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recovery
Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.