Maybach sold almost ten cars weekly in India last year, showing a 145% growth. The ultra-wealthy buyers led this trend. Many ...

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

Elon Musk seems to be everywhere these days, just not in the place he’s most needed: At the helm of his flailing electric vehicle company.

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift ...

What technology or consumer product wouldn’t love to have interoperability with arguably the greatest technology brand the ...

A Skift strategy profile of Extended Stay America, with an interview with Greg Juceam, the hotel group's president and CEO.

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

“The challenge for these brands lies in the disconnect between brand awareness and functional understanding,” said Nataly ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Korean skincare brand Anua has claimed the no.1 spot in the K-Beauty category at Ulta Beauty. The brand promotes Korea’s double-cleansing method and has become a leader in the global skincare industry ...

Brand had been added to the major league roster before for Grapefruit League games but had not pitched. This was his chance. There was no time for a scouting report. All Brand was told was that ...

In a first-of-its-kind initiative to combat drug addiction among the youth, the Punjab Police is set to introduce a comprehensive 10-hour anti-drug awareness course in schools across the state, ...