While Omega and Swatch’s MoonSwatch has mostly courted collectors at the beginning of their journey, the affordable spinoff ...

President Trump’s new 39% tariff on Swiss imports could send luxury watch prices — including Rolex — even higher, pushing ...

America is still an emerging market when it comes to luxury watches. Now, tariffs could upset a rare bright spot for Swiss ...

It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase.

Swatch is teasing another Snoopy MoonSwatch, which happens to coincide with new rumors regarding a new Omega Speedmaster ...

Jason Momoa is getting ready to get back into character for Dune: Part Three and filmed himself shaving his facial hair. In a ...

“Affordable” is a mutable term in watch world. For Mark Zuckerberg, net worth $260bn and counting, a million-dollar Greubel ...

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch ...

The Swatch Group reported a decline in revenue in the first half of the financial year, with the sales stumble attributed to weak demand in Asia.

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or ...

Now the company—which also houses the likes of Blancpain, Omega, and Tissot—is turning to artificial intelligence to take ...