In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored. As consumers, when we’re buying our weekly ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

“Look at brands like Lijjat Papad or Minimalist—did they invest in full-scale omnichannel marketing? No. But they still built strong brands,” he pointed out. The key, he argued, is strategy ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Roadside Dental has rebranded to become Markelty Digital. The rebrand represents the evolution of the company’s services.Washington, United ...

Jim Reath, chief marketing officer at DXL, emphasized the benefits of a unified platform, noting that Bluecore "allows us to ...

Smarketing Cloud introduces Flo, an advanced AI agent designed to transform sales and marketing automation for small and ...