Global box office revenue will top pre-COVID-19 levels in 2026, admissions won’t rebound by 2028, says PwC in a Global Entertainment & Media Outlook.

In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, "advertising will make up almost 28% of all the money that streaming services make," marking a notable increase ...

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend … and that 15% of ad spend can’t be attributed at all. They called for an overhaul of ad tech ...

Ad spend topped consumer spending globally last year. Total entertainment and media industry revenue rose 5% to $2.8 billion in 2023 and should hit $3.4 trillion in 2028, the firm said, led by ads ...

PwC Projects 25% U.S. VOD Ad Growth Through 2027 - 06/19/2023. by Karlene Lukovitz @KLmarketdaily, June 19, 2023 ...

PwC missed out on the purchase of creative shop The Monkeys in 2017, eventually bought by Accenture for $63 million, which after purchasing British agency Karmarama in 2016, later added Australian ...

Per PwC’s report, ... Ad spending, which surpassed consumer spending last year, is estimated to top $1 trillion in 2026, and will grow at a 6.7% CAGR through 2028.