What Is Perceptual Mapping in Product Development?. Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Mathematical models and 3D maps Another powerful marketing tool that I use is a process known as perceptual mapping and vector message modeling.

For example, I used segmentation analysis and then perceptual mapping and vector message modeling to understand how medical mistrust might affect the decision to get vaccinated for COVID-19 among ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...