Kotler is also gently critical of legislators and policymakers — and by implication, economists — who offer single-fix solutions. Most cause more problems than they solve.

Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be ...

The Kotler-Coville Glass Pavilion, the newest addition to the John and Mable Ringling Museum of Art, welcomed its first visitors at a special event on Sunday, Jan. 21, but the doors opened wide to ...

Marketing finds inspiration in the human heart In his 47th book, Philip Kotler shows why big-picture values matter for business By Matt Golosinski Philip Kotler Can marketing save the world? Well, it ...

In his new book, marketing guru Philip Kotler identifies debt-supported consumer spending as a flaw of capitalism — along with 13 other shortcomings.

They also have heightened expectations of business and its potential to improve the world, according to Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, whose 47th book, ...

"Marketing keeps changing and seems to change every week," said Philip Kotler, a globally-renowned marketing pioneer often described as the father of modern marketing, during a live online ...

Kotler Impact is the brainchild of Dr. Philip Kotler, the founder of Modern Marketing, who strives for a sustainable global environment and economic development through education, training, and ...

The Department of Public Works announced a closure for the Philip Murray Bridge and the Armstrong Tunnel.

Kotler has also stretched marketing outside the business arena, writing articles, for instance, about how to apply marketing to health-care organisations, to individuals (celebrities) and even to ...