Philip Kotler: When I wrote the book in 1967 it was a reaction to the existing marketing textbooks, which were not decision-oriented. Most of these books would list the five attributes of a good ...

Philip Kotler, widely recognized as the dean of America’s marketing professors, shares his insights on what's next for marketers... from defining their target to creating the optimum role of AI.

The World Marketing Summit was launched in 2010 by Professor Philip Kotler of the Kellogg School of Management at Northwestern University, widely known as the “Father of Modern Marketing”.

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s ...

Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, ...

Pre-eminent, world renowned marketing guru Philip Kotler is for the first time, spreading his wisdom to this region, holding a 2-day conference and convention event at Atlantis Hotel. This October 6th ...

Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make their arguments so poorly that capitalism can ignore them. But when the critic is ...

In today's dynamically evolving marketing domain, where businesses are actively seeking innovative and strategic direction, Professor Philip Kotler's "Essentials of Modern Marketing" is an innovative ...

PharmaState Academy was trying for an interaction with Prof.Philip Kotler. Recently, Dr Kotler has authored a book with Prof. Waldemar and Prof. Uwe on Human to Human Marketing, titled H2H Marketing.