Think of your company as a high-performance racing vehicle. It has great potential, is constructed for speed, and is designed ...

On 27 May, marketing guru Professor Philip Kotler celebrated his 94th birthday, honoured by Sri Lankan marketers and ...

Philip Kotler, regarded as the Father of Modern Marketing, emphasised the importance of understanding customer needs and creating value beyond just price and distribution. Byron Sharp, through his ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

The Iraqi edition of Essentials of Modern Marketing, co-authored by global speaker Sadia Kibria alongside a team of international experts including renowned marketing strategist Philip Kotler, is ...

Professor Philip Kotler, fondly known as the Father of Modern Marketing, is a living legend. Not only is he the founder of the base of modern marketing, he’s also a man who has proven himself to be ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

The leading mobile operator of the country “Azercell Telecom” LLC has been selected for inclusion in the Azerbaijani edition of Philip Kotler’s internationally acclaimed publication Essentials of ...

Holistic marketing is a strategy to move marketing beyond the purview of the marketing department to an enterprise-wide role in strategy for all business functions. ... In 2002, Philip Kotler, ...