There are Barbie sneakers, Barbie backpacks, Barbie swimsuits, and Barbie hoodies for your dog. There are rhinestone-studded water bottles, neon yellow roller blades with pink wheels - and much more.

Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.

Barbie and hot pink are intertwined, and according to Haller, so is what the movie represents: nostalgia and a sense of escapism. “It’s an escape, like an antidote to everything that’s going ...

Mattel’s Barbie that was specifically made for the movie and is dressed in a pink gingham dress, is No. 1 in sales for dolls and for the pre-school dolls and dollhouse category sold on Amazon ...