Having a strong positioning strategy can help by ensuring everyone understand the product's value, target audience, and key benefits—creating a clear and unified vision. Here's how you can use ...

Lacking one of the key competitive strategies, a company can easily fall behind its competitors. Why can't organizations use both cost leadership and differentiation as a positioning strategy? If the ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

Swiss athletic footwear company On Holding AG saw its stock jump 12% following stellar first-quarter of 2025 results that ...

Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-241, July 2010.

This market response highlights the difference between reactive investment strategies that capitalize on short-term price drops versus proactive defensive positioning that aims to protect capital ...

Strategy’s bold Bitcoin accumulation hits 550,000 BTC, positioning MSTR as a high-beta proxy with potential to outshine BTC ...

Together, these brands reflect a deliberate strategy: address varied consumer needs with credible, differentiated propositions. "Our vision was always to build a next-generation beauty tech ...