Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand may be in trouble.

Global soccer star Lionel Messi dodged deposition in a trade dress lawsuit against Prime Hydration LLC over the sports drink ...

Prime Hydration was founded by Paul and KSI – real name Olajide Olayinka Williams Olatunji – in 2022 and the beverage company has become a popular sports drink brand since then.

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...

YouTuber Logan Paul is defending Prime Hydration after the company he co-founded was named in a class action lawsuit claiming its sports drinks contain PFAS. Paul posted a 3-minute video Wednesday ...

MONTREAL, March 26, 2025 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) announces that it has closed a non-brokered private place ...

A New York woman is claiming that Prime Hydration LLC, distributed by Congo Brands, is using "deceptive, and misleading advertising" regarding the caffeine content of its 12-ounce energy drinks.