Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Avoid these common issues when launching a new product. Maximize your marketing impact and ensure your efforts resonate with ...

SevenM Technologies Private Limited, a pioneering IT software and consulting firm, is proud to announce the official launch of Admagix, a groundbreaking advertising platform that revolutionizes ...

Linking a renowned family legacy to San Pedro’s historic World War II battleship, Hall Delano Roosevelt II, 32, has been ...

Over the last few weeks, three major advertising agencies released their Advertising Industry Forecasts for 2025. Across all ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

For over two decades, marketing for detox centers has transformed dramatically, shifting from traditional outreach methods to a sophisticated digital-first approach. As someone who has spent more than ...

Seven West Media, which generates the most of its earnings through Seven Network's free-to-air TV and broadcast video on demand units, offers exposure to the AUD 3.3 billion total Australian linear ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.