The government's budgetary strategy focusses on modification and moderation, a fine balance between the long term and the short term - Issue Date: Feb 16, 2025 ...

Steve Bratspies is leaving his post as Hansebrands CEO while Levi's reworked its C-suite in attempt to expand the denim brand ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

To stay ahead in the podcasting industry, it's important for brands and creators to understand the trends shaping this ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...